All of our goods are hand tailored with love and care to provide the best possible quality with individual style. We utilize the skills gathered over a thirty-year period of working within the manufacturing industry in Australia.
Designer Elaine Booth
My family have lived in Ettrick, Central Otago since 1947. I love the scenery and the weather – it’s very inspirational. What I find here is an amazing opportunity to provide people with individually styled, high-end finished pieces. I really love the opportunity to promote both the Teviot Valley and New Zealand by creating all natural fibre products in a range of sizing, to suit every woman.
For any garment to look and feel amazing – it comes down to the fit. A perfectly styled garment will provide class and style within each of us………. Let it shine though and radiate from your presence!
Company Ethos
The fabrics and notions we use are all 100% natural and sourced in New Zealand, supporting New Zealand business and industry. Natural fibres promote health benefits allowing the skin to breathe, while providing luxury looks, warmth and comfort with plenty of style. Our labels are all-natural fibre, cotton with soy ink printing.
It’s important that our goods will always be provided to the best quality standards with unique bespoke designs. All our pieces can be altered to suit an individual’s requirements and are hand tailored in Roxburgh, Central Otago, New Zealand.
Credit goes to Elaine’s father who has been on his Ettrick family farm for 75 years and has always encouraged sustainability and a no-waste ethos. Everything has a use, within every chapter throughout his life.
Our Models
Further credits go to The Fashion Booth’s photographer and graphic designer, Emma Buchan Designs and of course the real woman models used for the photos:
Gaynor the Cow farmer, Rebecca the Beautician (Uha day spa), Nicole the Hairdresser (Holiday Hair), Anahera the Wool Handler. Elaine’s daughter Vicki showed a brief appearance after finishing her traffic management job for the day. All women deserve luxury items no matter their life style, age or size.
